Our Mission, Vision and Values

At JJ Foodservice, our mission is simple – to offer quality at everyday low prices.

Whether you're running a restaurant, catering for hundreds or cooking at home, we want to make it easy for everyone to enjoy quality, service and value.

That's why we offer premium ingredients, award-winning brands and a range of more than 4,000 products – all at prices that make sense for you.

Quality at Everyday Low Prices

Great food shouldn't cost a fortune. With our Mix More Save More initiative, the more you buy across your order, the more you save – giving you the freedom to explore our range without worrying about the bill. Fewer invoices, less stress – just one supplier you can count on.

Shop Your Way

We've made shopping with us as easy as possible. Order online, by phone or in-branch – with same-day collection or next-day delivery, nationwide.

In a hurry? Our on-site kiosks let you browse, order and top up in seconds – right there in the branch. Over 80% of our customers already order online, and with a range that's growing every month, there's always something new to discover.

Once your delivery is on its way, you can follow it in real time with our live tracking feature – a first for UK foodservice wholesale. No more guessing when your order will arrive. Just real-time updates, from dispatch to doorstep.

Consistently Great Quality

We're proud to offer product quality you can rely on – and consistency that keeps dishes tasting great, every time.

Every product is sourced by our expert buyers, checked by our Quality Assurance team and tested in our own JJ Commercial Kitchen. From farm to fork, we don't cut corners.

Getting products to you quickly is our number one priority. Our branches are open every day for collection, and with fast online ordering and live-tracked delivery, your kitchen never has to wait.

SHOP YOUR SECTOR

Our Vision

Our vision is to be the first choice in foodservice – and to grow responsibly, making a positive impact on our people, our communities and the environment.

Our Story

Our business was started by a former restaurateur, Mustafa Kiamil , who made it his mission to improve the quality of wholesale food and service. Almost 40 years later, that passion for food still runs strong throughout everything we do.

Our team is made up of fanatical foodies who care about delivering the best customer experience. We travel the UK and the globe to source quality ingredients, developing our range of more than 4,000 products to the highest standards – and at everyday low prices.

First Choice in Foodservice

We believe a great business should do good, too.

Powered by solar energy across all 14 branches, biodegradable packaging and a team actively involved in charitable initiatives, we're committed to making sure we'll be here to support caterers for many generations to come.

We're a proud partner of FareShare, maintaining zero food waste across our network. All branches carry MSC certification for sustainable sourcing. And our multi-temperature vehicles deliver fresh, frozen, chilled and ambient products in a single delivery – minimising mileage and emissions.

We call it our JJ Planet Plan – realistic, meaningful goals that make a genuine difference.

READ ABOUT OUR PLANET PLAN

Our Values

From purchasing and marketing to warehouse and transport, it's our people who make JJ what it is. Every day, our team works together towards one goal – to be the first choice in foodservice.

We're dedicated to creating a positive, supportive work environment where everyone can grow and succeed. We value attitude over ability, and we move fast – so get ready to step on a rocket when you join the JJ Family.

Quality First

We aim to deliver the best products, in perfect condition, every time. From sourcing to delivery, quality runs through everything we do – because our customers' reputation depends on it.

Outstanding Service

We make ordering simple, reliable and hassle-free. Whether online, by phone or in-branch, we're here to make our customers' lives easier. That's why we have one of the top Trust Pilot scores for businesses in our sector.

Trust & Loyalty

We act with honesty and consistency, so customers and colleagues can always count on us. We build relationships that last – and we stand by our word.

One JJ Family

We work together, support each other and grow as a team. Our JJ Family includes our colleagues, customers and suppliers – each one helping to shape the future of our business.

We welcome every perspective, encourage new ideas and believe that together, we're stronger.

VISIT THE JJ FOODSERVICE WEBSITE