We're delighted to share some fantastic news: JJ Foodservice has been named National Wholesaler of the Year at The Grocer Gold Awards 2026! 🏆

This is a tremendous achievement and a real reflection of the commitment, hard work and dedication shown by our teams across the business every day.

We were recognised ahead of some of the biggest names in wholesale, including Sysco, Booker, Bestway, Co-op Wholesale, Creed Foodservice, Parfetts and United Wholesale (Scotland).This shows that innovation, service and customer focus can outperform scale.

Over the past few years, the eating-out sector has faced significant challenges.

Throughout that time, we have remained focused on what matters most to our customers: quality products, great service and everyday low prices.

What the Judges Loved…

The judges were particularly impressed with Mix More Save More, our move away from short-term promotions towards a pricing model that rewards customers for consolidating their orders.

They described our approach as "strategically confident and distinctive", praising us for building "a structural pricing and behavioural system, not a campaign."

Safety investment paid off too: AI-enabled vehicle cameras cut collision risk by 75% and distracted driving by 73%.

Our commitment to innovation also played a key role. Highlights included the introduction of our self-service kiosks, the first of their kind in UK wholesale, as well as being recognised as the UK's highest-rated food and drink wholesaler on Trustpilot.

This award belongs to all of us.

Whether you're a valued customer, trusted supplier partner, or a member of our branch, warehouse, distribution, customer service, sales, technology, finance, HR, marketing or support teams, you have played a part in making this achievement possible.

Our success is built on strong partnerships, shared goals and a commitment to serving the foodservice industry every day. Thank you for being part of our journey.

We're proud to celebrate this success together.