We’re excited to relaunch our Future Partners programme — a free initiative designed to connect new and existing suppliers with our buying team and help shape the future of our range.
Taking place as part of JJ Connect on 9 October in London, the programme gives suppliers the chance to pitch their products directly to JJ Foodservice buyers through our popular Speed Connecting sessions.
Opening the door to new suppliers
As our business continues to grow – with new branches opening and expansion into markets such as hotels, retail and home delivery – we’re looking for the next generation of supplier partners.
Whether you’re an established brand or a smaller producer with something unique to offer, Future Partners is about giving great ideas a platform. Chief Product Officer Sezer Ozkul explains:
“Our customers are changing and so is the way people eat. We’re growing into new markets and need the right partners alongside us. Future Partners opens the door to suppliers who share our ambition.”
Real success stories
The programme is already delivering results. One standout example is The Sausage Man, whose products were introduced through Future Partners last year and are now seeing consistent month-on-month growth.
With demand rising ahead of the staycation and festival season, the partnership continues to go from strength to strength.
What to expect at JJ Connect
This year’s JJ Connect event, themed 'The New Food Landscape', will bring together suppliers, customers and industry experts for a day of insights and networking.
Attendees can expect: Speed Connecting sessions with JJ buyers
Supplier success stories
Market insights driven by AI and data
Thought leadership from industry experts
It’s a great opportunity to discover new products, build relationships and stay ahead of foodservice trends.
Get involvedIf you know a supplier who would be a great fit for JJ Foodservice — or if you’re a producer looking to grow your business — we’d love to hear from you.
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2026","slug":"blog-post-Future-Partners-2026-Relaunches","content":null,"isFeatured":false,"publishedAt":"2026-05-27T14:15:50.547Z","excerpt":"We’re excited to relaunch our Future Partners programme — a free initiative designed to connect new and existing suppliers with our buying team and help shape the future of our range.","commentsEnabled":null,"wixCreatedAt":null,"wixUpdatedAt":null,"content_v5":"\u003Cp\u003E\u003Cstrong\u003EWe’re excited to relaunch our \u003Ca href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFuturePartners26\"\u003EFuture Partners\u003C\u002Fa\u003E programme — a free initiative designed to connect new and existing suppliers with our buying team and help shape the future of our range.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Cp style=\"text-align: left;\"\u003E\u003Ca href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFuturePartners26\"\u003E\u003Cimg class=\"contentImage\" src=\"https:\u002F\u002Fcdn.jjfoodservice.com\u002Fcms\u002FSpeed_Connecting_ce8ff2c410.jpg\" alt=\"\" width=\"644\" height=\"429\"\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ETaking place as part of JJ Connect on 9 October in London, the programme gives suppliers the chance to pitch their products directly to JJ Foodservice buyers through our popular Speed Connecting sessions.\u003C\u002Fp\u003E\n\u003Ch2\u003EOpening the door to new suppliers\u003C\u002Fh2\u003E\n\u003Cp\u003EAs our business continues to grow – with new branches opening and expansion into markets such as hotels, retail and home delivery – we’re looking for the next generation of supplier partners.\u003C\u002Fp\u003E\n\u003Cp\u003EWhether you’re an established brand or a smaller producer with something unique to offer, Future Partners is about giving great ideas a platform. \u003Cstrong\u003EChief Product Officer Sezer Ozkul\u003C\u002Fstrong\u003E explains:\u003C\u002Fp\u003E\n\u003Cp\u003E“Our customers are changing and so is the way people eat. We’re growing into new markets and need the right partners alongside us. Future Partners opens the door to suppliers who share our ambition.”\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Ca href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFuturePartners26\"\u003E\u003Cimg class=\"contentImage\" src=\"https:\u002F\u002Fcdn.jjfoodservice.com\u002Fcms\u002FJJ_Connect_Purchasing_Team_e548dd3508.jpg\" alt=\"\" width=\"638\" height=\"425\"\u003E\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Ch2\u003EReal success stories\u003C\u002Fh2\u003E\n\u003Cp\u003EThe programme is already delivering results. One standout example is The Sausage Man, whose products were introduced through Future Partners last year and are now seeing consistent month-on-month growth. \u003C\u002Fp\u003E\n\u003Cp\u003EWith demand rising ahead of the staycation and festival season, the partnership continues to go from strength to strength. \u003C\u002Fp\u003E\n\u003Ch2\u003EWhat to expect at JJ Connect\u003C\u002Fh2\u003E\n\u003Cp\u003EThis year’s JJ Connect event, themed '\u003Cstrong\u003EThe New Food Landscape\u003C\u002Fstrong\u003E', will bring together suppliers, customers and industry experts for a day of insights and networking.\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli style=\"color: #7e8c8d;\"\u003E\u003Cspan style=\"color: #7e8c8d;\"\u003EAttendees can expect: Speed Connecting sessions with JJ buyers\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003Cli style=\"color: #7e8c8d;\"\u003E\u003Cspan style=\"color: #7e8c8d;\"\u003ESupplier success stories\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003Cli style=\"color: #7e8c8d;\"\u003E\u003Cspan style=\"color: #7e8c8d;\"\u003EMarket insights driven by AI and data\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003Cli style=\"color: #7e8c8d;\"\u003E\u003Cspan style=\"color: #7e8c8d;\"\u003EThought leadership from industry experts\u003C\u002Fspan\u003E\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EIt’s a great opportunity to discover new products, build relationships and stay ahead of foodservice trends.\u003C\u002Fp\u003E\n\u003Cp\u003EGet involvedIf you know a supplier who would be a great fit for JJ Foodservice — or if you’re a producer looking to grow your business — we’d love to hear from you.\u003C\u002Fp\u003E\n\u003Cp\u003E👉 \u003Ca href=\"https:\u002F\u002Fgo.jjfoodservice.com\u002FFuturePartners26\"\u003EApply to become a Future Partner\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003EApplications close on 31 July 2026\u003C\u002Fp\u003E","hideFromNonAdminUsers":false,"documentId":"ijefsvcbnq7ui9xdfomn1vrt","categories":[{"id":150,"createdAt":"2024-05-07T14:35:53.014Z","updatedAt":"2024-05-07T14:35:53.014Z","name":"Blog","slug":"blog","description":null,"categoryId":"3f04c77f-3ef8-474b-94b5-63c3384f6835","documentId":"rd7mot29uye2zykqfce45puj","publishedAt":"2025-12-24T17:20:23.446Z"},{"id":142,"createdAt":"2024-05-07T14:35:52.968Z","updatedAt":"2025-12-31T11:43:21.911Z","name":"Company News","slug":"company-news","description":null,"categoryId":"e9c5291a-6f74-4a02-ba91-5b8a23b9271f","documentId":"bqa99wlgsa1jtdv9s1hki2tf","publishedAt":"2025-12-31T11:43:21.895Z"},{"id":148,"createdAt":"2024-05-07T14:35:53.003Z","updatedAt":"2025-12-31T11:45:44.038Z","name":"Press 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