We’ve hit a new milestone! In August 2025, Buy More Save More (formerly Mix & Save) smashed records with 215,673 cases sold – thanks to a smart new feature that lets customers mix categories.

Launched just a year ago, this initiative has become a major growth driver. The concept is simple: the more you buy, the more you save – now across 400+ products, including leading brands and JJ own-label.

“Buy More Save More tackles rising costs head-on,” says Sezer Ozkul, Chief Product Officer. “It gives caterers flexibility, deeper discounts, and drives volume for suppliers – all powered by our digital innovation. It’s the new way to save at JJ.”

The promotion covers Coca-Cola, Britvic, P&G, Packaging, World Food Asia, Fruit & Veg, and Everyday Essentials – supported by fully digital, social, and direct marketing campaigns.

Jamie Gallagher, National Key Account Manager at Coca-Cola Europacific Partners, adds: “JJ’s promotion is a standout example of wholesale innovation. It’s clear, flexible, and impactful — and we’ve seen strong engagement with our brands.”

This industry-first initiative helps caterers save more, strengthens supplier partnerships, and delivers real value in a challenging cost climate.

See How Rodeo Burgers are Using Buy More Save More