JJ has launched a ‘Specialist Butchers’ campaign to make Advance Order (AO) customers feel like they have their own personal butcher.
“We work with specialist butchers who only cut the meat once the order has been placed,” explains Chief Product Officer, Sezer Ozkul. “It doesn’t get fresher than that – it’s just like having your own personal butcher,” he added.
Having already quadrupled since its launch last year, the AO range offers premium fresh meats, fish, poultry, fruits, and vegetables, sourced from local UK-based suppliers.
Eliminating waste, freshly cut steaks, and portioned fresh chicken are all prepared to order then carefully vacuum sealed to preserve freshness. Boxes are labelled by customer name and sent directly to the local JJ branch for collection or delivery.
The AO range includes fresh beef T bone, fillet, ribeye, and sirloin steaks – as well as pre-marinated and pre-cut fresh poultry and fresh fish.
The marketplace is being used to trial new concepts including premium chilled, readymade meat and vegan lasagne.
A digital media campaign has been launched to highlight the Specialist Butchers concept across social media and the JJ website. Watch the YouTube video here.
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