Luxury ice cream has always been a popular choice when it comes to an indulgent treat and nothing fits the bill better than Häagen-Dazs, the UK’s most widely recognised luxury ice cream brand, from General Mills UK. The Häagen-Dazs phenomenon arrived in the UK in 1987, and was initially available in the three original flavours: Vanilla, Chocolate and Coffee. Thanks to the ever growing popularity of the brand there are an array of delicious Häagen-Dazs flavours. When consumers look to treat themselves, they seek out the finest ingredients - without compromise – and that is what brands like Häagen-Dazs deliver every time. Quality is of primary importance to Häagen-Dazs. Uncompromising product quality is central to the Häagen-Dazs experience: it has been carefully crafted to produce the creamiest, richest taste.